The Serge Mathieu House
First writings that mention Emile Mathieu, winegrower in Avirey.
For 200 years, a succession of Mathieu winegrowers practised mixed farming. These were very difficult times, during which nature dominated man, who had to adapt continually with derisory means.
A period of prosperity, during which beautiful burgundy stones houses were built, a clear sign of the beginning of prosperity.
It wasn't until the 1960s that the Champagne vineyards were gradually reborn. The last of financial resources made the winegrowing profession unattractive and only Serge, one of a family of 4 children, decided to stay with the family business.
Following the footsteps of the great negociants, Serge will make his first vinification.
Nearly 25 years later, Isabelle, the younger of his two daughters, came to help him and took charge of marketing, and the development of export sales.
The 2000s saw the arrival of Michel, Isabelle's husband, who began the first move towards sustainable viticulture. The export sales are soaring.
Biodiversity is at the heart of Michel's concerns and step by step, from one experiment to another, the vineyard is beginning its transformation towards organic certification in 2023.
After nearly 20 years of experimentation, Serge Mathieu Champagne obtains the Organic Certification !
Future
The outlook for the years to come is to move towards new, even more efficient and environmentally-friendly technologies, to form a virtuous circle from the creation of the vineyard, where nature has sometimes dominated, then where the vineyard itself has had to tame nature (including chemically) for economic reasons, finally restoring the balance between the winegrower and the vine.
Our commitment